🛍️ Oops! The Funniest K-Drama Product Placements of Jan 2026
We love them, we hate them. PPL (Product Placement) is a staple of K-drama. This January, we’ve found the most hilariously obvious (or surprisingly clever) placements in the latest shows.
🍵 Coffee & Tech
From the constant use of specific coffee brands to the latest smart devices appearing in historical settings (it happens!), we look at the business of drama funding in 2026.
🇵🇰 Local PPL
Pakistani dramas are also increasing their product placement. We look at the differences in how brands are integrated locally compared to the highly polished Korean style.
🛠️ Top Choice
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